Want to get more followers on TikTok? You’ve come to the right place. Here, we’re going to show you how to grow your TikTok followers with 11 simple things you can do right away. With more than 100 million monthly active users in the United States alone, TikTok is a great platform to focus some marketing attention on—especially if your target audience falls solidly into the Gen Z and Millennial markets.
TikTok is one of the newest social media platforms and despite having gotten its start in 2016 (more than four years ago), 2020 was a banner year for the platform. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off. In fact, as the platform continues to grow, the user base continues to include users outside of the platform’s target Gen Z demographic, first expanding to Millennials and then becoming increasingly popular among Gen X and Boomers (though the Gen Z and Millennial bases are still the most represented).
Ready to grab the attention of the more than 1 Billion TikTok users worldwide?
How to Grow Your TikTok Followers
If you want to succeed on TikTok, you need to nurture an extensive presence on the platform. When you have a larger audience, you’ll get more attention for your brand so you can increase brand awareness, boost sales, and create lasting relationships with your target audience. While there are platforms you can use to help you get more followers fast, that’s really only going to help you short-term. To use the platform to its fullest potential, you need genuine TikTok followers that actually care about your brand and what you have to say.
Fortunately, there are several ways to grow your TikTok followers in 2022:
- Identify your target audience
- Leverage TikTok trends
- Educate your followers
- Use hashtags effectively
- Cross-promote your videos
- Post on TikTok at the right time
- Create and participate in TikTok challenges
- Engage with other TikTok creators
- Use user-generated content
- Try a TikTok growth tool
- Include a call to action
Let’s take a closer look at these tips to grow your TikTok followers so you can start implementing today!
Identify Your Target Audience
One of the most important things to do if you want to grow your TikTok followers is to identify your target audience. Like other social media platforms, TikTok users cover multiple demographics, locations, and niches. The type of content that works well for one group might not resonate with another group. So, before you start creating a TikTok marketing or TikTok influencer strategy, it’s important to find out what your target audience is doing on the platform.
Once you’ve found your target audience, you’ll need to create content specifically for that audience. While your goal is to get more TikTok followers, it’s important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections. Don’t just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions of followers aren’t going to help you if those followers aren’t interested in moving deeper into your marketing funnel.
TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn’t mean you have to participate. Be discerning about the trends that you join in on to make sure that they’re the trends your target audience is also participating in.
TikTok trends are a great way to set your brand apart from your competitors and share a bit more of your brand’s personality. Just take a look at The Washington Post’s TikTok account to learn how it’s done.
Educate Your Followers
The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It’s a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.
Hashtags are popular on most social media platforms because they make it so easy to find collections of the content you’re interested in. Using hashtags on TikTok can help you grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags. You can find some great hashtags with this free TikTok hashtag generation tool.
Cross-Promote Your Videos
Marketing cannot survive by TikTok alone. Or something. TikTok doesn’t exist in a vacuum. A robust digital marketing strategy has to include other social media platforms like YouTube, Instagram, Facebook, and even Pinterest or Reddit. Wherever your target audience spends their time online is where you should be.
Use your online presence to cross-promote your TikTok videos, sharing your TikTok content on other social media platforms. If you check out Instagram Reels (Instagram’s answer to TikTok), you’ll notice that many Reels users share their TikTok content on the platform. While you can easily just add your TikTok videos with the TikTok watermark (perfect to send your Instagram followers to your TikTok profile and grow your TikTok followers), you can also remove TikTok watermarks to make the content look native to whatever platform you’re sharing it on.